Writing For Love Or Writing For Profits?

2 May
free typing lessons for beginners

Every copywriter’s nightmare. We write beautiful copy for a client, who takes one look and says, “You can’t be serious! This is too sales-y…or too simple…or too different…”

And I’m reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, “You’re selling cats!” Sure enough, many visitors went up with a crate holding a furry bundle of joy.

Our Volunteer Coordinator kept reminding us, “Don’t judge the visitors. You’re not going home with this person. The adopter who drives you crazy may be the best thing that ever happened to a dog.”

True.

And copy works the same way… We don’t judge our friends the way their dogs and cats do. And we don’t read our copy like our own customers. Read about free typing lessons for beginners to start writing your own copy.

I tell my own clients, “You may not like this copy. But you’re not the target market, even if you think you resemble your clients.”

Here are 3 reasons why.

1. Customers live on a different planet.

If you hang around the Internet, you develop a unique lifestyle. For instance, some of my best friends are people I’ve never met. We exchange emails and phone calls for years. My favorite web designer is an American living in Brazil.

And you hear the same promises over and over. “Bring traffic to your website.” “Attract all the clients you can handle.”

But if you’re targeting ordinary people (i.e., those who have actually met their best friends in person), many of our ho-hum phrases will seem fresh and exciting.

“Hype-free marketing? I like that,” purred an earth-dwelling prospect recently. “That’s a whole new way of looking at marketing.”

Your world may not be the Internet. Maybe you live fitness, coaching, cooking, or finance. But chances are your familiar phrases will seem fresh and exciting to your target market.

2. Customers want to be sold.

They know you’re not putting up websites and creating brochures so you’ll feel good and collect gold stars for your Permanent Records.

And if they want your service, they’re looking for reasons to say “yes.” Think of all those Madison Avenue ads with the theme, “You deserve it.” Or, “You’re worth it.” They’re giving us permission to spend our money.

As long as you’re tasteful and – drum roll – meeting their real needs, your customers will actually appreciate learning about what you offer.

Recently I was pitching my services to “Frank,” a prospective client who sells fitness services. Hesitantly, I referred him to a website I’d written for “Tom” – a financial professional who was terrified we were selling way too hard.

Frank was impressed. “This isn’t the least bit pushy. It’s so warm and friendly! Tom sounds like such a nice guy.”

We’re still talking. But when Frank sees his own fitness site, I bet he says, “Um – do you think we’re selling too hard?”

3. Customers don’t want to stop and think.

Some words and phrases slow us down. For some good examples, pick up your college textbooks and maybe a couple of academic journals. You’ll see words like “moreover,” “counterintuitive,” “although,” and more. (I know. I wrote many.)

How did you read your college textbooks? I bet you read slowly, made marginal notes and hung on tight to your yellow highlighter pen.

Alas, website visitors don’t study our copy the same way. We have to help them create highlights and move along fast.

Which gets read more:

(a) “Although you can work very hard, you may not see results for a long time.”
(b) “But you can work really hard and wait forever for results.”

Bottom Line: Expect surprises when you unveil your copy to your clients, especially if you’re new to marketing yourself and your own products. When I first wrote the title Your 21-Day Extreme Career Makeover, I cringed: Was my site becoming the virtual equivalent of a used car lot?

But my target market – professionals and senior executives – started buying. And the rest, as they say, is history.

Read more about how to become a better copywriter.

How Great Is The Strength Of The Belief In Yourself?

20 Apr
Belief

Be careful what you believe because that is what you will experience. Your belief system is a mechanism which is uniquely yours. It is powered by your desire and controlled by your thoughts and actions. In other words, your success is measured by the strength of your belief. Be careful what you believe because that is what you will experience. Your belief system is a mechanism which is uniquely yours. It is powered by your desire and controlled by your thoughts and actions. In other words, your success is measured by the strength of your belief.   What is it that you desire? Often people do not have a clue what it is they want, they just know what they do not want. Now is a good time to evaluate your goals and determine the end result you want to achieve. Put your goals in writing and place them where you can see them throughout the day. Read them frequently to keep them fresh on your mind.

• Be inquisitive. Research and learn as much as you can on how you can achieve your goal. Use all possible resources such as books, CDs, courses and people. Yes, people. Talk to as many people as possible who are already successful in what you want to achieve. Ask, ask and ask some more about what they did to reach success. Do not limit your contacts to only the people you already know. Introduce yourself by phone or mail, explain your purpose for contacting them and ask for a tip. The worst thing that can happen is that they ignore you. The best thing that can happen is that they become your mentor and offer support and encouragement. Chances are you will receive at least one great tip from many of the people you contact. This method is the least expensive and most rewarding.

• Be unique. Next, take the ideas you learn, embellish them and come up with your own creative process. Think of how you can approach your goal in a way that no one else has. Dare to be different. Don’t be afraid to take risks. What do you have to loose? Write out a list showing the worst things that could happen and then list all of the best possible outcomes. Always maintain your concentration on your desired result.

• Be better than your competition. When you were a child and saw your older siblings or friends riding a bike (without training wheels), you didn’t look at their scraped knees and elbows and say, “Whoa, I could get hurt doing that.” Instead, you begged to try it for yourself. With a great deal of practice and often pain, you gradually learned how to maintain your balance. Before long you were trying to “out do” your friends with your speed or fancy tricks. When you fell, you would get back on and try again with even greater determination. From your very first effort, you believed in your mind that if you got back on, you would eventually learn to ride. I bet you even knew in your mind you would be the best in the neighborhood, in your school, in the state, in the world!

• Be positive. If you see obstacles before you, then you will also only see problems. If you have hesitations that you plan will not work, then it will not work. If you are influenced by the power of negative people, then you will never be any better than they are. Believe in yourself and what you are capable of achieving.

When your desire to succeed is stronger than the pain, fear or frustration of failing, there is no turning back. I challenge you to view your goals just like you did when you were a child before you learned about self doubt and negative criticism. Remember, anything is possible as long as you believe. Make a commitment that you will not let anything or anyone, including yourself stand in your way of reaching your goals.

For more information please visit: Braves News World

Secret Poker Strategy To Boost Your Luck

14 Apr
bestonlinecasinosouthafrica

If you have ever played poker before you know that you can obviously see all the players around you since you play in a circle (see Best online casino South Africa). You just figured out the most important part of poker. You may be thinking that that’s impossible.

You probably think that the most important part is the cards; what cards you get how to use them, etc… These are very important, you are correct, but it all starts with your ability to use your body language to your advantage. The cards are going to be relatively the same for all the players. Luck usually doesn’t factor in well in poker since everyone has the same chance to get the same cards.

In case luck begins to play a large role in your game then what can you does? A player always has 4 basic choices; you can check, bet or call, raise, or fold. If you are not getting good cards you can always fold right?

This is not always a good idea. You may be leaving large amounts of money on the table in the long run after a few initial folds. Sure you seemingly get away with losing less but you give up the chance to even try. Bluffing is the art of misguidance. You want them to think you have a bad hand one second and the next a great hand with all the best cards that are sure to win you the pot.

How do you accomplish such a thing? Simply with your body language this can be done. If you have good cards act happy. You may not want them to know that you have good cards but it’s a way to change there thinking; now every time you act “happy” they will think you have good cards and may fold.
If you have bad cards and you act happy they might fold because now they are afraid.

What you want to do is create a complicated pattern of sad, happy, indifferent, ecstatic, angry, ECT. Actions for certain hands. You want to throw them off but try and lure them into a safe zone where they think they understand your bluffing pattern and then hit them with the reality. As long as they are trying to keep up with whatever pattern you have, you will have them all under your control.

In one game of poker tournament I was playing in I decided to create very complex poker faces. They where not good they where not bad. I scrunched my face, grabbed my lip and scratched my leg; I did the craziest thing that nobody understood. They had no idea what my faces meant so they assumed that when I didn’t raise that my cards where not good and they would raise and raise. When it came time to show, guess who took home the pot.

The moral of this little story is that you have to be creative. This is step two of poker (after learning the basics and learning them by heart), body language is very important. If you are known as a newbie and you come in they will expect you to show your cards loud and clear through your body language. You can mislead and kill your competition with a good poker face.

Google Meta Description has increased – What does this mean and what do you need to do?

5 Apr
Article Writing

Its official Google has changed the way in which it shows the fragments in a good part of the search results, making the meta-descriptions longer in order to provide “more descriptive fragments” of each web.

The “meta descriptions” are the last lines of text that are displayed below the URL of each page in the organic search results and that are intended to define what the user will find on that website.

This field now has up to three or four lines of text and, most importantly, it does not show what was put manually in the place of the meta description, which could go down in history as it happened in your day with the meta keywords.

What does Google now consider to show in the meta descriptions?

From Google have confirmed that this change in the rules of the game to make meta descriptions longer (of the 155 characters has been increased to 300, although the average is 230) this seeks to offer the user more information about each result that returns to their searches.

Watch out, today this does not happen on all websites. The point is that the length of the description has been increased in those that are well optimized and have sufficient content and traffic, while those that do not meet these requirements still show their meta description as it was.

In some cases, the search engine takes the first lines of the main text of each web to show it in this descriptive snippet, although in other cases (depending on the design and configuration of each web) it seems to do so by using the most relevant article or the algorithm considers more representative of the “activity” of that page.

The problem, considerations on the margin on the influence of all this in SEO, is that Google “absorbs” everything you get in your way when it comes to extracting that content.

Our web has in its home and its sections stacked news modules, with the first of them highlighted in a larger size. There were some more recent ones than the one you used to take the text for the snippet.

We have two possible theories about it: you have chosen the beginning of the text of the article that was mostly related to the title of our page; or you have selected the last one of the post chosen by us as “Essential Content” (the functionality of Yoast SEO implemented a while ago to highlight publications).

We understand and hope that this can be solved, now or later, by marking data in Google Search Console. Or it will play changing the composition of the home and/or even the theme, as the last extreme.

Why does the title also change?

Instead of using the title that we indicated in our snippet configuration of the front page of our website, what Google does now is to show the short description that appears in the General Settings of the web manager.

All these conclusions are the result of the deductive reconstruction that we have made of our case and those of our clients since there is no more information until now by the Mountain View search engine.

A spokespersons of the company, such as the webmaster trends analyst John Mueller, have swum in ambiguity by stating that snippets in general and meta-descriptions, in particular, have always been, to a lesser or greater extent, “dynamic” elements according to the queries.

Are longer descriptions better? that’s the dilemma

Many webmasters and SEOs have lacked the time to make their meta descriptions longer after hearing the news, oblivious to this information at this time (Google can change the rules, as we know when they please) is not going to serve much.

In each case, check where you have extracted it and optimize it. In most cases it takes, as we said, the beginning of the main text of our website (find out what is for Google), but with the provision that you can include items that do not interest us.

There are many questions that we can ask after this change to meta longer descriptions. For this reason, another recent news from our beloved search engine is to block many results with accordion boxes of “Other questions from users”, which by clicking on each one displays the response provided by a web that does not show at first glance.

We would bet that those websites have a lower CTR with that system than if they were shown in the same position in the traditional style. Why is this happening? Well, because the fragment that Google shows is so accurate that it often makes it unnecessary to obtain more information.

The longer meta descriptions of Google pursue the maximum possible semantic match with the user’s search

The recent information it seems to be proven and stable, its proven by multiple tests, that if the query that a user makes in Google coincides or closely approximates the owner of your article or the title of your website, in that case, the search engine does show the first ones 300 characters of the text, as long as they include the keyword or keywords of the query.

If this does not happen, Google will extract the part where it appears for the first time within the article. It can even show phrases from different paragraphs or content areas that together respond to the user’s search. It will also take what there is along the way if necessary (tags, author’s name, date, etc.) until completing the current expanded quota of characters and ending, often, in the hated ellipses. We have continued to fiddling and doing Google stuff to see what happened and we have detected something curious that corroborates what we are saying.

We did an experiment and we decided to change the URL. Instead of meta descriptions, we put meta-descriptions and did the relevant redirection.

Well, it turns out that if you now search for “longer meta descriptions” or “meta longer descriptions”, it does not matter if one or another, the post appears first and second in its double version of URL … and also meta description!

In the first position, the version of the definitive URL comes out with the meta description of almost 300 characters that Google extracts from the text (this time, without dragging elements such as author, date, tags, names of the buttons of social networks …). Why does this happen? Because in the text the word meta description always gets separated. In this case, it coincides with the beginning of the text, where we include the keyword long tail “meta longer descriptions”.

In the second position the version of the initial URL with the meta description that we put the “old-fashioned”, respecting less than 155 characters. Why? Because it’s the only “bad” place in the whole article where we put the word “meta-descriptions” altogether so that he had no choice but to pull out. It is the only place where it exactly matches the search performed.

In case there were doubts, the cotton test. And if the query is not so textual and we introduce a small change? We try to find “longer meta descriptions” and our post comes out again, but with a different meta description. Why does this happen? Again, because it is the only time in the whole article where we have put the word in English “meta descriptions”.

Our conclusion, therefore, to date is that the algorithm directly seeks the maximum possible textual semantic match of the query with the content of the articles or the web that shows in the results. Not as yet, where I was doing that but from the meta descriptions that we chose and optimized with the aim of achieving the highest possible CTR.

All this explains why Google needs longer meta descriptions (which does not hurt either, on the other hand, as Esteve Castells pointed out days ago, to increase the time users spend on their results page) and that it also goes in the line of their desire to reach the maximum in their searches, even if it is passing over our corpses. That at this rate is what it will leave.

And now, after the initial hesitations of the first hours after the change to the longer meta descriptions, the results in the mobile are the same as in the desktop computers. At least on the websites that we have tried.

Constant changes in SERPs or search results

If Google has implemented the significant change in the design of the SERPs for a long time, by eliminating the sponsored ad column (SEM) that appeared on the right, we now understand more the reason why the change was made, since in parallel it was noted that the main column of the search results page also became

Google increased the column of results of a search of notorious form, happen to have more or less 500 pixels to have 600 pixels, leaving more space for the “Titles” and “Meta Descriptions”.

These changes have had their impact, since from now on and certainly very gratefully by all SEO professionals, Google has expanded the number of characters in the snippets that collect the description of the page in question that appear in SERPs, so they could affect very significantly and positively in organic results. wider.

One of the most notorious benefits that these latest changes can bring is to be able to optimize more long tail keywords, since having more space, you can include long tail keywords that until now could not possibly have been included by lack of space. This fact can be very beneficial to include more natural texts and not so over optimized.

 

Recommendations on the increase of snippets or descriptions in the SERPs of Google

However, we DO NOT recommend that you optimize snippets or descriptions since Google has not been very keen to exceed the meta description of 165 characters. Therefore, we offer these tips or recommendations when optimizing your descriptions:

  • All pages must have a description.
  • All descriptions must be original. You can easily review if there are duplicates from the Screaming Frog tool among others.
  • Take advantage of those keywords in the descriptions, as long as they provide quality and, most importantly, improve your CTR.

You can try to increase some of your descriptions of a specific page to perform tests, and so see what snippet collects, and based on which it appears, you optimize it, either with more text or not. Of course, remember that a high volume of your organic traffic can come thanks to that description, so do not try pages that give you a lot of business or important, since your CTR (Click Through Rate) can be harmed.

Also, not long ago, we could only include 60 characters to write the title, not only why Google recommends it, but because it was what appeared in the search results, now we can write up to 70 or 78 characters, taking more space to include some other keyword or a call to action (CTA), having the possibility of creating more informative and optimized titles and descriptions. The fact of being able to include any other “objective” keyword in the meta tags is one of the biggest benefits that Google has allowed, since until now including more words did not help in aspects of improvement of CTR because it did not become read by users on the results page.

Conclusion:
This article was brought to you Copyandco.co.za . Copyandco is a Copywriting Agency based in Cape Town, South Africa.

5 Really Important Rules in Website Design

18 Mar
Website Design Rules

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

Really Important Rules in Website Design

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

Read more about Working With A Web Design Company in South Africa and Picking Out The Best Web Design Company For Your Website.

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Benefits Of Immigrating To Canada

7 Feb

With a specific end goal to enter the lucrative immigration goals like America, Canada, Australia or in European nations or to remain living there to be qualified for different immigration-related advantages, non-residents (outsiders) and work allow visa candidates goes down on to the dirtier side of the amusement. They really manufacture the archives to remain in consistence with the immigration and nationality laws. With a specific end goal to enter the lucrative immigration goals like America, Canada, Australia or in European nations or to remain living there to be qualified for different immigration-related advantages, non-residents (outsiders) and work allow visa candidates goes down on to the dirtier side of the amusement. They really manufacture the archives to remain in consistence with the immigration and nationality laws.
As indicated by CNN wrongdoing report, record imitation and phony documentation use is one of the chief violations in leu to immigration and work allow visas, where individuals are claimed to serious deceitful charges, jail and extradition.

Businesses are likewise confronting a lot of notoriety misfortune when they discover that they contracted a representative who have counterfeit personality, counterfeit driving permit, counterfeit instruction or even produced work history. The liabilities of careless employing claims are expanding as documentation fabrication has turned into a million dollar business.
More often than not in work allow visa issuance and business, there are outsiders or operators are included who fills in as an extension between work allow visa candidate and the business, view canada citizenship by investment. Also, for the most part they are discovered asserted of encouraging the candidate to manufacture the reports to satisfy the prerequisites of the business and the position connected.

As of late CBC News specified a story as, “The Canada Border Services Agency blamed Bradley Jacobson and Kendall Schmidt for growing false organizations and utilizing false records to target more than 300 remote nationals. The phony organizations and reports were utilized as a part of request to convey would-be migrants to Canada for a charge”, the government office said.

Fox News specified a story as, “Experts in New Mexico said they busted of an extortion ring that purportedly produced false records for undocumented migrants who needed to get a driver’s permit”.

Each and every day the news papers and online news groups are loaded with these kinds of news, overwhelming to the legislatures and businesses for inland security, psychological oppression and notoriety all together.

What are the Benefits Immigration and Work Permit Visa Screening Document Verification?
1. Ensures legitimacy based immigration programs are not bargained or evaded.
2. Allows international safe haven and immigration office staff to focus on vital and expository exercises.
3. Protect national security.
4. Ensures that lone completely qualified people are admitted to touchy divisions e.g. therapeutic or building.
5. Enables all candidates to be dealt with consistently and reasonably.
6. Acts as a solid hindrance to the commission of documentation misrepresentation.

Conclusion:
Fashioned documentation is utilized by numerous yearning settlers and financial transients to pick up visas and work grants. This is unreasonable to all around qualified candidates, undermines justify based immigration projects and dangers an open reaction against immigration approaches. It additionally undermines national security when utilized by crooks and would-be psychological oppressors to create counterfeit characters.

Immigration archive check is the main solid approach to discourage against consistently expanding unlawful migrants and work allow visa candidate who utilizes counterfeit reports to get a lucrative opening for work for them.

Far reaching immigration or work allow visa screening system won’t just lessen the risk from the administration experts and businesses yet it can likewise help in choosing the honorable foreigners to enter the premises of their nation and help bosses to contract the best representatives to fit in their associations.

Download the immigration brochure.

Can We Save Energy By Switching To Aircon Fan Mode

25 Jan
Airconchemicalcleaning

Most people in Singapore use air conditioning to regulate the temperature of the house. The most common aspect they complain about is the huge electricity bills they face at the end of the month. This is due to the air conditioning running consumes a lot of energy. Most Singapore citizens are looking for ways to reduce the amount they usually pay for electricity. Some of them may turn off the air conditioner when it is not needed or the temperature range is within the required range. One of the most effective ways to save electricity power is to use fan mode for air purifiers. Simply switch to this mode and you can dramatically reduce your monthly billings when your air conditioning requirements are met. In addition to fan mode, there are other ways to reduce the total energy consumption of air conditioners. Such an approach not only increases the energy economy of the system but also extends its useful life. We will analyze fan patterns that are very common in Singapore and how to save energy. Call aircon service expert or visit this website http://www.serviceairconsingapore.com for fast aircon servicing in Singapore.

Fan mode how to work?
This is the mode the fan is running when the compressor is off. If your air conditioner uses this mode, you can turn it on and automatically switch to using the fan for cooling instead of using the cooling power itself. This will reduce the total cost of electricity because it consumes less electricity.

How does the fan mode save energy?
This mode can save a lot of power, otherwise it will be wasted. The fan mode saves energy by:

1. Allowing the fan to operate after the compressor off
This is one of the most effective ways to conserve electricity. This is because that the compressor itself uses most of the electricity. The compressor will turn on for a couple of hours and then turn the fan off. The fan will run and perform cooling instead of using the compressor to cool the power.

2. The aircon Fan mode will reduce machine workload, thereby improving energy efficiency
In some cases air conditioning overwork. This will fatigue some key electronic components and increase the machine power efficiency. This mode will allow some of the key components that use electricity to not be overworked because the compressor will be shut down after a few hours of operation. These parts will remain in their original state for a longer period of time and will be very efficient compared to running around the clock.

3. In fan mode, no cooling occurs and therefore no power is required to circulate the refrigerant.

Usually when using an air cooler, some power is needed to circulate the refrigerant. For the case of fan mode, the fan will circulate the free air in the room and may cool the hotter part. When using other modes, the compressor needs to be turned on to cool the hotter part of the system and some energy must be used to recycle the refrigerant. This will increase bills that owners typically encounter and switch to fan mode can be a big help.

4. Fan can completely conditioning the temperature of Singapore in the morning and other rather cold temperatures.

The fan can do the compressor cooling power can be done at fairly cold temperatures. If you can do that, you do not need to use a power-hungry compressor. Therefore, this mode satisfies the need to run the fan with the least amount of energy. If you can meet the requirements, you do not need to use the compressor cooling system, it will consume a lot of electricity when you are using the compressor.

Read more about Why You Need Chemical Overhaul For Your Air Conditioner.

Myths About Web Design and Search Engine Optimization

31 Dec
Website Design & SEO

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

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Easy To Use App For Visitor Registrations

13 Dec
visitor registration app for ipad

Sites are being the vessel of trade in the advanced world today; there are essentially gigantic things that you can do with your online business. Taking them to another level would basically mean higher gauges. With respect to site programming participation, having a program to deal with them will probably carry out the activity, yet this might be in the same class as the person who is overseeing or designing them, but why not use a visitor registration app for ipad?

Buckling down is dependably something to be thankful for, yet preparing and being proactive to responsive will help you in your business online even in a little scaled one will emphatically ingest the advantages of having a stage ahead.

Ensuring that you keep you paying clients isn’t an overnight activity, this too requires a considerable measure of client care and preparing to ensure they will be fulfilled to your offerings in your specific specialty.

Clients are dependably the key fixing on a fruitful business, utilizing your participation site programming and overseeing them is one of the key things you have to do and keep them from looking or bouncing to different contenders.

Fulfillment

A fulfilled client will probably ever hop to different locales. On your part, breaking down information, dealing with clients that are for the most part beneficial are the things you have to concentrate on, all things considered, they’re the ones that fuel your business.

Site participation programming helps in securing the information you require, there are boundless answers for any online business to date, you simply need to choose the best and obviously design them great. Upon enlistment, you have acquired the valuable data to do your work. Chairmen like you should have client relationship administration programming; this arrangement will make your activity simpler in the undertaking of keeping your clients and in addition making more over the long haul.

As industry develops, the online market is additionally being forceful and having increasingly rivalry, examining the information gained then making a decent showcasing methodologies are up to your transfer combined with great client bolster, a client will dependably be back for progressively on the off chance that you play your cards right.

Approach

Utilizing the correct plan will clear its way to the correct bearing. Utilizing the information acquired amid the enlistment, you can actualize your technique, set targets and design your Web website enrollment programming to carry out its activity.

Driving on computerization programming is likely a decent approach to begin upon yet designing them to the requirements of your clients. On its application, you can implant them to your strategies and friends endeavors.

You can likewise track clients’ conduct on Web webpage participation programming’s arrangement; you can pick to naturally offer other buying techniques and also other special motivation. You can likewise allude them to your subsidiaries for durable income; the correct setup will play out much more when you realize what they need and need.

In a sizable scale, picking the correct programming choice for you is something else. With picking the correct choices, your seller can get the best sort of programming you require.

With the assistance of site enrollment programming, you can make a decent benefit while keeping a firm hold on your clients. You will probably additionally need to prepare your staff for the additional exertion and inserting them to your general thought of a decent business specialty.

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Electronic Stores Are Becoming More Popular

30 Nov
Electronic Stores

Some electronic stores are ending up increasingly mainstream. With the presentation of new innovation consistently it’s anything but difficult to perceive any reason why stores that take into account the gadgets fan are flying up relentlessly on the retail skyline.

Hardware stores offer a wide range of items. A standout amongst the most widely recognized things found in hardware stores is TVs. Quite a while back you could simply bring an excursion down to your neighborhood retail establishment to buy a TV set that has all changed with the presentation of fresher plans of TVs.

Most gadgets stores show many models of TV. You’ll frequently observe a whole mass of the hardware store loaded with TVs of various sizes and outlines. An exceptionally well-known decision in TVs today are the level screen models. These come in various sizes and you can more often than not discover one that will fit into your room splendidly.

Gadgets stores have different TVs also including wide screen models. These have a superior quality element which empowers the watcher to see a really splendid picture. Numerous DVDs being sold today are particularly produced for review on widescreen TVs.

TVs aren’t the main thing being sold in hardware stores. Another thing that you’ll discover there are home theater frameworks. On the off chance that you need theater quality sound in your home you’ll need to peruse this division at whatever point you visit hardware stores. The assortment of items offered is sweeping and paying little mind to the measure of your room you can accomplish sound that makes you truly feel just as you are sitting in a venue seeing either the motion picture you are viewing or the TV program.

A few people visit gadgets stores since they need to discover a sound framework that is more compact. This incorporates things like MP3 players and individual CD players. These are awesome contraptions that bear the cost of the client the comfort of having the capacity to bring their music determinations with them. Costs differ on these gadgets and it’s a smart thought to consider the highlights you need before you choose to buy.

One of the most loved bureaus of hardware stores for youngsters is the computer games. Computer games have developed a wide margin since the times of Pong. The computer game frameworks being produced and sold today permit the client the capacity to play an amusement with designs that much of the time look genuine.

Each gaming framework has its own positive highlights and offers amusements that are frequently one of a kind just to them. Numerous youngsters and even a few grown-ups locate this sort of play energizing and thrilling; they sit tight tensely for the arrival of new amusements.

Hardware stores additionally offer numerous extras for computer game frameworks including additional controllers, directing haggles. They likewise pitch the links important to interface the diversion support to the web for competition play. This is an extra component of chose diversion supports and is an incredible path for individuals to challenge others to their most loved recreations.

You’ll discover the staff at most hardware stores to be obliging and exceptionally accommodate. They are prepared for the utilization of the hardware they are offering. It’s likewise very basic for gadgets stores to have an administration counter. You can bring any items that aren’t working appropriately in for investigating and repair.