There are a lots of advertising formats to pick from when promoting your company, but one of the most successful and expense efficient methods is outside display advertising. Display Advertising draws attention from consumers like no other medium and can be incredibly effective. Here are some advantages of utilizing outdoor display advertising:
Outdoor advertising builds brands
Outdoor advertising gives businesses the ability to display their message within an extremely inhabited city location that makes it ideal for brand name building. Due to customers frequently passing outside display advertising, the message becomes instilled in their brains.
The more individuals that see your outside advertising message, the stronger the brand name association in their minds. Outdoor display advertising is a perfect method to share the brand and company within the area.
Outdoor advertising can boost customer loyalty by 275%, research study finds
Outdoor advertising displays your message 24 hours a day, 7 days a week. It does not matter what time of the day or night, a customer driving past your advert will be engaging with your brand. Billboard advertising is the only media format that can not be turned off or switched!
Outside display advertising is a powerful method to get your message across to a wide variety of potential consumers. With an impactful innovative and the best locations, your company will see the advantage of outdoor advertising.
Outside display advertising has an enormous canvas and is impossible to avoid. Since signboard advertising is typically positioned at busy roadsides, you will have millions of prospective consumers passing by your message every day.
People are creatures of habit and tend to utilize the same paths. Therefore the same person will see your outdoor advertising message numerous times throughout the day. This will strengthen your brand and message in their minds. Unlike TV or radio advertisements that can be switched off, signboards are always on and can not be turned off or switched over.
Regional businesses who use outdoor advertising can choose the best locations in order for them to engage with their target audience. Outside display advertising in the best areas can be powerful when utilized to signpost prospective consumers to your showroom and give directions to your organisation.
If you simply wish to reach a mass audience, place your outside advertising message at high profile places and hectic roads. Whatever your marketing objectives, a well placed billboard will satisfy your goals.
Videos are not something to be taken lightly, they mean some serious business and make some real money. Videos have become an essential part of the digital marketing. Gone are the days of text and pictures, now it is the era of videos.
The shift from text to videos has been very fast and massive. Now the businesses are flourishing due to their great video content. A well maintained website can boost your sales with a good amount.
Here are the top reasons why you should include video in your content marketing plan:
Catching the consumer’s eye
Videos are a great way to quickly grab someone’s attention. Videos engage the viewers both visually and audibly. It’s the maximum senses of humans working. The viewer might relate to some point being presented in your video. According to a research people stay two minutes longer on the website with videos as compared to a website lacking videos. Maybe that’s why YouTube has become the second biggest search engine.
There are many online video editors available, I have been using Biteable videomaker for a good amount of time now and have made some amazing videos. You can use their free online video editor and create amazing looking videos.
Better SEO ranking
Videos are a fantastic way to enhance your SEO ranking. One thing is for sure that google loves videos and updated content. The more you keep your website updated the more likely you are to be in the top search results. Website with videos is 80% more likely to appear in the top results as compared to a website without videos.
Videos make the consumers stay on your website for a longer period of time. The longer the viewer stays on your website the more chances are to have a better SEO ranking.
You can easily make some fun, creative and unique videos by using the templates available on Biteable.
Easier to convey the message
So how long have you been trying to make a new product popular through text and other traditional promotion tactics? Videos are a great way to convey your message quickly and more efficiently. Now that people don’t have time to read some long texts or emails, you need to be quick and to the point.
According to a recent study more than 65% of the viewers actually watch more than ¾ of a video. On internet only, a minute-long video can save the day for you, so utilize this minute in a smart way.
More clicks in email
Have you ever counted the amount of emails that you never opened because they were just words that you did not want to read? Well your consumers must be doing the same to your emails. Videos have shown an increase in the click through rates as consumers find it convenient to watch a minute and a half video rather than spending three minutes to read an email.
Videos make the emails more effective and can make some money for you.
Enhances the customer connection
Videos have the capability to invoke emotions. The consumer might not immediately go and buy your product but the video will remain in their minds due to that one point that they were able to relate to. So sooner or later, consciously or subconsciously, they will be attracted to the product that they saw a video of and actually liked the video.
Videos can do wonders for you. The digital marketing is a tough business and you need to be constantly ahead in your field. Videos are a new trend and you need to follow this trend to remain in the competition. You might think that making videos will take you hours but that’s not the case anymore. The online video editors have made video making as easy as writing a blog.
Be smart, be creative and be unique with your videos.
Are you looking for ways to boost your web search engine ranking? If so, you need to learn the basics of SEO (Search Engine Optimization) or hire someone to handle this part of your business. Either way, you should be involved in this aspect since it is so important to its success.
Don’t worry. When most newcomers to the net hear the term SEO (or even worse, Search Engine Optimization), they get a deer-in-the-headlights sort of look. But SEO is really not complicated at all. The concept is very simple. The methods that you can use to optimize your site can be time-consuming and mundane, but they are not really hard to understand.
And there are many, many ways that you can increase your web search engine ranking. There really is no “best way”. They all work as long as you stick to them and do them consistently. But one of the most popular ways of increasing your site’s visibility is to write and distribute articles about the products or services that you offer. Actually, the articles will not necessarily be directly about your products or services. Rather, they will be focused on the terms that people are typing into their search engine when they are looking for what you have to offer. These terms are called keywords, and your articles will be based around all of the keywords that are relevantto your niche. Find the keywords that you want to target at the Google Adwords Free Keyword Research tool. Write a 500-page article or so that includes one keyword in the title and then in 3% of the rest of the article. Submit this article to EzineArticles.com and link it back to your website. It is important to remember here that your link can only be included in your “bio box” or “resource box” that comes at the end of the article. This short paragraph must compel the reader to click on the link. If you’ve written a good article and can follow it up with the promise of more in your resource box, then your readers will click.
The reason that you want people to click on your website link (besides the fact that you just want visitors) is because you then start to establish what are called backlinks to your site. Backlinks are important for web search engine ranking because they tell the search engines that others find it worth their while to link to you. They key is that the links should come from high quality sites (such as EzineArticles.com). If you get links from low-quality sites, this will not increase your rank, and it might actually hurt it.
You can also look at your competitor sites and do some analysis to find what links they are getting so that you can go for the same links. SEO-SA.com is one site that will show you the sites that are providing backlinks to your competitors so you can then get into contact with these sites and establish links as well.
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
Really Important Rules in Website Design
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.
Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.
Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).
A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.
Myth Name: Build it and they will come Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.
Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.
Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.
Myth Name: Search Engine Submission Myths Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.
Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.
It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).
There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).
Myth Name: Meta Tag Optimisation Myth Description: The belief that search engine optimisation is just about Meta tags.
Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.
I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.
Myth Name: Ethical Search Engine Optimisation Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).
Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.
Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.
Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.
One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).
There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.
When you start doing search engine optimization on your website or blog, you will start to notice a lot of things that SEO experts say, but how do you know what is right and what is wrong, and more importantly, what can be damaging to your SEO campaign and how to avoid that.
Worst SEO Advice To Avoid
I’d have to say the worst advice I read was to avoid popular, saturated niches. I’ve been blogging for about 7 years now and I’ve always been drawn to niches that have a lot of readers, and a lot of existing blogs. Although there is a lot of competition for attention from readers there are also a lot of positives about highly competitive niches. The traffic potential is huge, plenty of opportunities to create and sell your own products, countless affiliate products that you could promote, lots of sites and blogs for guest posting and link building, plenty of other bloggers to network with, etc.
Creating a successful blog in a popular niche is definitely not easy, but the rewards can be very high. If there is a niche that you want to enter but the competition is stiff, as long as you are willing to put in the work and have some patience to see the results, I would encourage you to go for it. The one thing I would caution here is that you do need to take into consideration that a single-author (you) blog will not be able to do the same things as a popular blog that has a team of full-time writers. You’re not going to be able to create a celebrity gossip blog, publish 20+ posts per day on your own, and beat popular blogs to the latest news. If those are the types of blogs that are in your niche you’ll need to take a different angle on the same topics.
From Marc Andre
Maintaining a high standard of content
Most of the advice given to new bloggers is about the importance of maintaining a high standard of content and posting something new everyday. This can bring more visitors to a blog, because all new content is indexed by search engines, and a blog with fresh content appearing on a regular basis can rank higher in search results.
Not every blogger is able to make such a big commitment, and this advice is not right for everyone. Many people will be put off blogging by the idea of creating and publishing quality content every day. It is better to suggest that bloggers set a schedule for posting content with their own timetable in mind.
Bloggers should just try to keep up with their own posting schedule. A blog can perform well enough with as little as two new posts a week, as long as the blogger is willing to create some good content. This is just as effective for company blogs as it is for independent bloggers.
These are just two quotes from real SEO experts. Read more about Worst SEO Advice.