Myths About Web Design and Search Engine Optimization

31 Dec
Website Design & SEO

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

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Video:

Worst SEO Advice To Avoid Doing On Your Website

3 Oct
Worst SEO Advice

When you start doing search engine optimization on your website or blog, you will start to notice a lot of things that SEO experts say, but how do you know what is right and what is wrong, and more importantly, what can be damaging to your SEO campaign and how to avoid that.

Worst SEO Advice To Avoid

Saturated Niches

I’d have to say the worst advice I read was to avoid popular, saturated niches. I’ve been blogging for about 7 years now and I’ve always been drawn to niches that have a lot of readers, and a lot of existing blogs. Although there is a lot of competition for attention from readers there are also a lot of positives about highly competitive niches. The traffic potential is huge, plenty of opportunities to create and sell your own products, countless affiliate products that you could promote, lots of sites and blogs for guest posting and link building, plenty of other bloggers to network with, etc.

Creating a successful blog in a popular niche is definitely not easy, but the rewards can be very high. If there is a niche that you want to enter but the competition is stiff, as long as you are willing to put in the work and have some patience to see the results, I would encourage you to go for it. The one thing I would caution here is that you do need to take into consideration that a single-author (you) blog will not be able to do the same things as a popular blog that has a team of full-time writers. You’re not going to be able to create a celebrity gossip blog, publish 20+ posts per day on your own, and beat popular blogs to the latest news. If those are the types of blogs that are in your niche you’ll need to take a different angle on the same topics.

From Marc Andre

Maintaining a high standard of content

Most of the advice given to new bloggers is about the importance of maintaining a high standard of content and posting something new everyday. This can bring more visitors to a blog, because all new content is indexed by search engines, and a blog with fresh content appearing on a regular basis can rank higher in search results.

Not every blogger is able to make such a big commitment, and this advice is not right for everyone. Many people will be put off blogging by the idea of creating and publishing quality content every day. It is better to suggest that bloggers set a schedule for posting content with their own timetable in mind.

Bloggers should just try to keep up with their own posting schedule. A blog can perform well enough with as little as two new posts a week, as long as the blogger is willing to create some good content. This is just as effective for company blogs as it is for independent bloggers.

Ron Sela

These are just two quotes from real SEO experts. Read more about Worst SEO Advice.