Search Engine Optimisation or SEO is the practice of increasing the number and quality of visitors to a website by enhancing rankings in the algorithmic online search engine outcomes.
Research reveals that sites on the very first page of Google get almost 95% of clicks, and research studies reveal that results that appear higher up the page get an increased click-through rate (CTR), and more traffic.
The algorithmic (‘ natural’, ‘natural’, or ‘free’) search results are those that appear straight below the top pay-per-click adverts in Google
How Does SEO Work?
Google (and Bing, which also power Yahoo search results page) score their search results mostly based upon relevance and authority of pages it has crawled and included in its web index, to a users query to supply the very best response.
Google utilizes over 200 signals in scoring their search results and SEO includes technical and innovative activities to affect and enhance some of those known signals. It’s typically helpful to not focus too much on specific ranking signals and look at the wider goal of Google, to provide the best answers for its users.
SEO, for that reason, includes ensuring a website is accessible, technically sound, uses words that individuals type into the search engines, and provides an exceptional user experience, with beneficial and high quality, professional material that helps answers the user’s question.
Google has a very large group of search quality raters that evaluate the quality of search engine result, that gets fed into a device discovering algorithm. Google’s search quality rater guidelines provide a lot of information and examples of what Google class as high or low quality material and websites, and their focus on wishing to reward websites that clearly reveal their know-how, authority and trust (EAT).
Google utilizes a hyperlink based algorithm (known as ‘PageRank’) to determine the popularity and authority of a page, and while Google is much more sophisticated today, this is still a fundamental signal in ranking. SEO can therefore also include activity to assist improve the number and quality of ‘inbound links’ to a website, from other websites. This activity has actually historically been called ‘link building’, but is really just marketing a brand name with an emphasis online, through content or digital PR for instance.
SEO includes technical and creative activities that are typically grouped into ‘Onsite SEO’ and ‘Offsite SEO’. This terminology is rather dated, but it works to understand, as it divides practices that can be carried out on a website, and far from a website.
These activities need competence, frequently from several people as the skillsets needed to bring them out at a high level, are rather different– however they can likewise be learned. The other alternative is to work with an expert SEO firm, or SEO expert to help in areas needed.
Are you looking for ways to boost your web search engine ranking? If so, you need to learn the basics of SEO (Search Engine Optimization) or hire someone to handle this part of your business. Either way, you should be involved in this aspect since it is so important to its success.
Don’t worry. When most newcomers to the net hear the term SEO (or even worse, Search Engine Optimization), they get a deer-in-the-headlights sort of look. But SEO is really not complicated at all. The concept is very simple. The methods that you can use to optimize your site can be time-consuming and mundane, but they are not really hard to understand.
And there are many, many ways that you can increase your web search engine ranking. There really is no “best way”. They all work as long as you stick to them and do them consistently. But one of the most popular ways of increasing your site’s visibility is to write and distribute articles about the products or services that you offer. Actually, the articles will not necessarily be directly about your products or services. Rather, they will be focused on the terms that people are typing into their search engine when they are looking for what you have to offer. These terms are called keywords, and your articles will be based around all of the keywords that are relevantto your niche. Find the keywords that you want to target at the Google Adwords Free Keyword Research tool. Write a 500-page article or so that includes one keyword in the title and then in 3% of the rest of the article. Submit this article to EzineArticles.com and link it back to your website. It is important to remember here that your link can only be included in your “bio box” or “resource box” that comes at the end of the article. This short paragraph must compel the reader to click on the link. If you’ve written a good article and can follow it up with the promise of more in your resource box, then your readers will click.
The reason that you want people to click on your website link (besides the fact that you just want visitors) is because you then start to establish what are called backlinks to your site. Backlinks are important for web search engine ranking because they tell the search engines that others find it worth their while to link to you. They key is that the links should come from high quality sites (such as EzineArticles.com). If you get links from low-quality sites, this will not increase your rank, and it might actually hurt it.
You can also look at your competitor sites and do some analysis to find what links they are getting so that you can go for the same links. SEO-SA.com is one site that will show you the sites that are providing backlinks to your competitors so you can then get into contact with these sites and establish links as well.
Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.
Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).
A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.
Myth Name: Build it and they will come Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.
Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.
Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.
Myth Name: Search Engine Submission Myths Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.
Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.
It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).
There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).
Myth Name: Meta Tag Optimisation Myth Description: The belief that search engine optimisation is just about Meta tags.
Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.
I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.
Myth Name: Ethical Search Engine Optimisation Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).
Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.
Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.
Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.
One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).
There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.