Track and trace innovation ensures that brand name owners can track their items throughout the supply chain and, to name a few things, safeguard their deliveries against counterfeiting. To do this, product coding (coding machinery) and marking is vital for offering traceability information that is displayed on packaging.
It’s estimated that 64% of all counterfeit products are cost legitimate retail outlets, and that counterfeiting is one of the fastest growing economic criminal offenses of modern times. Besides ravaging health and safety risks, counterfeit items cheapen corporate reputations and bottom lines, prevent financial investment, fund terrorism, and expense hundreds of countless people their incomes every year.
So how do FMCG manufacturers effectively safeguard their brand names and customers?
Pyrotec PackVerifi offers a cloud-based brand name defense track and trace service that helps organisations battle item counterfeiting while supporting traceability throughout the supply chain.
Consumers simply utilize a smart phone to scan a QR (quick action) code on an item, or they can send out an SMS with the code’s corresponding numbers.
Pyrotec PackVerifi software application analyses the credibility of the code and then immediately sends a reaction back to the customer to verify whether the item is counterfeit.
Pyrotec PackVerifi software application is easy to integrate into workflows using a secure login, and a protected printer is authorised to gain access to distinct QR codes that are then printed onto security labels or directly onto product packaging.
Secret functions consist of highly-secure automatic code generation that uniquely determines each product; real-time customer messaging that verifies authenticity; real-time analytics that recognize and find counterfeiting activity by utilizing an easily-configured rules engine; and an easy-access company portal for brand name managers, supply chain partners and customers.
Pyrotec PackVerifi’s service abilities consist of product identification and serialisation; item traceability; supply chain visibility and tracking; and an opportunity for direct engagement with customers, supply chain partners, client clearance representatives and investigators to open covert insights connecting to brand understanding, illicit supply chain activities and supply chain efficiency.
To find out about Pyrotec PackVerifi’s low Total Cost of Ownership and how simple it is to roll out and incorporate, check out www.pyrotec.co.za