5 Reasons Why Video Should Be in Your Content Marketing Plan

2 Jun
Reasons Why Video Should Be in Your Content Marketing Plan

Videos are not something to be taken lightly, they mean some serious business and make some real money. Videos have become an essential part of the digital marketing. Gone are the days of text and pictures, now it is the era of videos.

The shift from text to videos has been very fast and massive. Now the businesses are flourishing due to their great video content. A well maintained website can boost your sales with a good amount.

Here are the top reasons why you should include video in your content marketing plan:

  1. Catching the consumer’s eye

Videos are a great way to quickly grab someone’s attention. Videos engage the viewers both visually and audibly. It’s the maximum senses of humans working. The viewer might relate to some point being presented in your video. According to a research people stay two minutes longer on the website with videos as compared to a website lacking videos. Maybe that’s why YouTube has become the second biggest search engine.

There are many online video editors available, I have been using Biteable videomaker for a good amount of time now and have made some amazing videos. You can use their free online video editor and create amazing looking videos.

  1. Better SEO ranking

Videos are a fantastic way to enhance your SEO ranking. One thing is for sure that google loves videos and updated content. The more you keep your website updated the more likely you are to be in the top search results. Website with videos is 80% more likely to appear in the top results as compared to a website without videos.

Videos make the consumers stay on your website for a longer period of time. The longer the viewer stays on your website the more chances are to have a better SEO ranking.

You can easily make some fun, creative and unique videos by using the templates available on Biteable.

  1. Easier to convey the message

So how long have you been trying to make a new product popular through text and other traditional promotion tactics? Videos are a great way to convey your message quickly and more efficiently. Now that people don’t have time to read some long texts or emails, you need to be quick and to the point.

According to a recent study more than 65% of the viewers actually watch more than ¾ of a video. On internet only, a minute-long video can save the day for you, so utilize this minute in a smart way.

  1. More clicks in email

Have you ever counted the amount of emails that you never opened because they were just words that you did not want to read? Well your consumers must be doing the same to your emails. Videos have shown an increase in the click through rates as consumers find it convenient to watch a minute and a half video rather than spending three minutes to read an email.

Videos make the emails more effective and can make some money for you.

  1. Enhances the customer connection

Videos have the capability to invoke emotions. The consumer might not immediately go and buy your product but the video will remain in their minds due to that one point that they were able to relate to. So sooner or later, consciously or subconsciously, they will be attracted to the product that they saw a video of and actually liked the video.

Videos can do wonders for you. The digital marketing is a tough business and you need to be constantly ahead in your field. Videos are a new trend and you need to follow this trend to remain in the competition. You might think that making videos will take you hours but that’s not the case anymore. The online video editors have made video making as easy as writing a blog.

Be smart, be creative and be unique with your videos.

Start creating your videos with Biteable here: https://biteable.com