When you start doing search engine optimization on your website or blog, you will start to notice a lot of things that SEO experts say, but how do you know what is right and what is wrong, and more importantly, what can be damaging to your SEO campaign and how to avoid that.
Worst SEO Advice To Avoid
I’d have to say the worst advice I read was to avoid popular, saturated niches. I’ve been blogging for about 7 years now and I’ve always been drawn to niches that have a lot of readers, and a lot of existing blogs. Although there is a lot of competition for attention from readers there are also a lot of positives about highly competitive niches. The traffic potential is huge, plenty of opportunities to create and sell your own products, countless affiliate products that you could promote, lots of sites and blogs for guest posting and link building, plenty of other bloggers to network with, etc.
Creating a successful blog in a popular niche is definitely not easy, but the rewards can be very high. If there is a niche that you want to enter but the competition is stiff, as long as you are willing to put in the work and have some patience to see the results, I would encourage you to go for it. The one thing I would caution here is that you do need to take into consideration that a single-author (you) blog will not be able to do the same things as a popular blog that has a team of full-time writers. You’re not going to be able to create a celebrity gossip blog, publish 20+ posts per day on your own, and beat popular blogs to the latest news. If those are the types of blogs that are in your niche you’ll need to take a different angle on the same topics.
From Marc Andre
Maintaining a high standard of content
Most of the advice given to new bloggers is about the importance of maintaining a high standard of content and posting something new everyday. This can bring more visitors to a blog, because all new content is indexed by search engines, and a blog with fresh content appearing on a regular basis can rank higher in search results.
Not every blogger is able to make such a big commitment, and this advice is not right for everyone. Many people will be put off blogging by the idea of creating and publishing quality content every day. It is better to suggest that bloggers set a schedule for posting content with their own timetable in mind.
Bloggers should just try to keep up with their own posting schedule. A blog can perform well enough with as little as two new posts a week, as long as the blogger is willing to create some good content. This is just as effective for company blogs as it is for independent bloggers.
These are just two quotes from real SEO experts. Read more about Worst SEO Advice.